Top SEO and Digital Marketing Trends in 2019
Successful business owners today should owe a debt of gratitude to none other than technological advancements; pretty much everything happens online. Suffice it to say, our world is inarguably tech-driven. And when it comes down to it, most, if not all of business processes are conducted with technology- whether it’s marketing or advertising, sales or purchase, it all happens on the World Wide Web. Speaking of digital marketing in 2019, if you still do not know the importance of SEO in digital marketing, then you just might have decided to settle for a position way below all of your competitors. SEO has been ranking as one of the most powerful digital marketing strategies in recent times and chances are there is no slowing down this trend in the near future. Other strong digital marketing tools include social media, content marketing, PPC and more.
In a world of fast-paced changes in technological trends, it is pertinent to stay updated with the most current marketing strategies in order to outsell your competitors. In light of this, businesses are advised to reflect on and review past digital marketing strategies and trends, as it is undeniably true how recent trends evolve from those and drastically affect digital marketing strategies.
The Most Profitable Digital Marketing Trends in 2019
At http://incredit.me, we have researched the trends of 2018 and looked to the future, to provide you with the best online marketing strategies for your business in 2019 and beyond:
● Voice Search Marketing
● Visual Search Marketing
● Artificial Intelligence (AI)
● Video Marketing
● Content Marketing
Voice Search Marketing
With the all favourite “ok google” and Apple’s “Siri” on its devices, other smart home assistants such as Alexa, there is nothing consumers cannot find. In fact, there has been a considerable increase in the adoption of voice technology over time. And with records showing that about 39 million Americans make use of smart speakers, more growth in this number is expected in 2019.
It has also been estimated that around 50% of online searches will be directed as voice searches come 2020. In addition, 20% of all mobile queries across Google are also voice searches. On top of this, around 25% of searches on Bing (another search engine) are already voice lead searches. This only goes to show the importance of voice searches. An example of a major company taking advantage of this technology is Domino’s Pizza. Dominos has adopted voice search technologies, allowing customers to order pizzas through Alexa. With these numbers on the rise, it’s evident that voice search technology is definitely the way to go in 2019.
Visual Search Marketing
Just like voice search, visual search even takes user experience to a different level – swift and ultra convenient. Ever heard about google lens? How about Pinterest lens? With these visual search tools, instead of typing queries into the search engine, users can afford to take a photo of the item they want to buy and will be pointed out to where they can get them. What easier way to shop? Visual search is a trend that has come to stay in 2019 and if you jump on this bandwagon, you are sure to increase your prospect.
Artificial Intelligence (AI)
It has been available for a while but it sure is not going down the drain. So many new tools and software are using AI to solve current digital marketing issues, even the government is engaging AI solutions. According to Tech Republic reports, AI usage in businesses increased by two-fold from 38% in 2016 to 61% in 2017. And since then has continued to witness multiple increases. Chatbots have become the most widely implemented form of AI across the globe and while they have found a place in relating with customers and customer experience, they are even more profitable for marketing. With the help of these chatbots, Web users can find solutions to any of their needs, irrespective of where they are. Join the train today and go all the way to the marketing world of augmented reality.
The importance of video marketing cannot be over-emphasized. This is owing to the fact that since it’s inception, it has shown no signs of slowing down – thanks to the evolution of more social media platforms.
Whether you want to call it FaceTime or video call, everyone is doing the visuals these days. From Facebook to WhatsApp, LinkedIn, Instagram TV, YouTube and other live streaming platforms, businesses are spreading their words across continents. Take for instance, during live streaming, you can pass vital info to consumers and chat and respond to comments while engaging a large audience.
If you are not using this means in 2019, you just might be getting it wrong. According to Tubular Insights, it has been predicted that by the year 2019, 80% of the online content will take up the form of visual representation. So as a marketer, there is a need to optimize your video content, with a clear and concise call-to-action, using appealing visuals to keep your audience engaged.
The phrase “content is king” is very popular among marketers today. Think its just a cliché? Well think again – content is indeed king and is not leaving its crown for a subject to wear. Thing is – web users are constantly on the lookout for the best content that adds value, answers or teaches them how to do a thing. Research has proven that about 80% of internet users still prefer good, quality content and in this digital age, consumers want to compare products, read helpful reviews and informative content that help them make more informed decisions. Be sure to add more value to your customers with your content.
Search Engine Optimisation
Technology has continued to take the lead and there is no going back. So if you are opting for any of the aforementioned digital marketing strategies in 2019, don’t forget to harness search engine optimisation for proper optimization of these trends for your business. If you are in need of an affordable SEO agency who can go the distance for your business, Marathon SEO Services should be your go-to option. They are a state-of-the-art digital marketing agency that provides cutting edge solutions and specialises in implementing SEO into today’s latest marketing strategies.