When you want to hire a social media expert Toronto to grow your business using the immense power and extensive opportunity offered by social media, it is important that you invest in right kind of expertise. You will not be fooled thinking that you are getting the desired result while the truth is miles away from it. Therefore, make sure that you interview the expert well to ensure you hire the most experienced person to help you with your social media exploits. Start with knowing the goals and the ways in which it can be achieved. Ask whether the service will be tailored for your business or a vanilla service.
Developing the content
When the expert talks much about the service and not your business consider it to be a huge red flag and move on to the next in your list. Otherwise, continue asking how the expert perceives matters and plans to develop your content. Will the expert work with your team or separately should be clarified at the outset. Try to find out how updated the expert is about the new developments regarding content review and approval procedures, oversight on quality control and branding. Most importantly ask how do the expert measures success as having large number of followers does not necessarily signify success.
Ask about the plans
Ask the potential expert about the people you need to target and what are the plans to achieve it. Also ask type and time of social engagement required and the expected number of new leads such engagements will provide. Also ask about the magic number they look for a weekly or a monthly report to observe the results.Lastly, ask whether the expert can provide sources and clients names so that you can verify the quality of service provided by the expert.